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So maybe it is because I am married to a med student, but I am all about healthy lifestyles, and practical healthy life options. (Not that I fully apply such measures in my life, but I am supportive. However, my husband does and I admire and support him in that.)
So, I like this packaging because it is designed to help apply healthy options. The concept is to replace the standard cereal box with a lid which doubles as a portion control device. (found here)
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